DESi SHOTS
YEAR / 2023
Brand Overview:
Packaging Design
Packaging design for Go Desi’s DESi Shots—a new product inspired by the nostalgic flavour of traditional imli goli. The design reinterprets this familiar experience in a contemporary format, creating a playful and distinctive identity for retail display.
JAR LABEL DESIGN | SECONDARY PACKAGING
Concept 01
Initial Explorations
Concept 03
Concept 02
Concept 03 | Preferred Direction
Shape explorations focused on creating a sense of anticipation and indulgence, using bold, dynamic forms to build visual energy
Badges highlight the core value proposition—“2 for Rs. 2”—making it instantly visible and easy to read. Their form draws from the familiar ₹2 coin, adding a subtle layer of cultural recall.
WRAPPER DESIGN | PRIMARY PACKAGING
