LIDKAR
YEAR / 2025
Brand Overview:
Packaging Design
Lidkar is a brand rooted in traditional leather craftsmanship, known for its use of time-honoured techniques and detailed handwork. The project explores a packaging system for Lidkar that draws from traditional leather craftsmanship, reinterpreting it through a contemporary and refined visual language.
DESIGN APPROACH
The packaging design is a blend of traditional craftsmanship and modern sophistication. The designs feature motifs inspired by various leather craft techniques and patterns derived from the Lidkar logomark, creating a unique and luxurious brand identity.
COLOR PALETTE
The color palette is inspired by the natural tones
of leather, blending harmonious shades of browns, oranges, and beige, complemented by the brand’s signature purple. Two distinct palettes were crafted to cater to different product categories, with attention to the primary target audience.
For the male audience, a subdued palette of greys, browns, and beiges was used offering an understated and sophisticated look.
For the female audience, the palette comprises of vibrant shades combining with the brand’s signature purple. This palette adds a sense of warmth while maintaining a soft, elegant feel.
