RAGI CHIPS — GO DESi
YEAR / 2023
Brand Overview:
Packaging Design
Go Desi’s Ragi Chips packaging is designed to highlight the wholesomeness of its ingredients while making healthy snacking feel approachable and fun.
The visual language balances authenticity with playfulness, creating a product that feels both rooted and contemporary.
The design focuses on amplifying the tactile quality of the product, using bold forms and composition to evoke a sense of crunch and dynamism
Multiple colour directions were explored to balance the product’s wholesome roots with a bold, playful energy
The composition was further developed by introducing layered graphic elements, adding depth, movement, and a more dynamic visual energy
